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Culture
Culture

Should Athletes Be Able To Participate In Sports Betting?

The ethics of sports betting is a complex and multifaceted issue that requires careful consideration and thoughtful regulation. While sports betting can be a source of enjoyment and entertainment for many people, it is important to ensure that it is conducted in a responsible and ethical manner, and that measures are in place to mitigate the potential risks and harms associated with gambling.

By

Barry Ugochukwu

on

February 2, 2023

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Global Community
News

A Look At The Russian-Ukraine War On Sports

Any time a geopolitical crisis arises, including the Russian invasion of Ukraine, sports activities inevitably suffer collateral damage. One thing is certain in the midst of all the ambiguity: sports will continue to be a representation of unity and a stage for the expression of patriotism.

By

Barry Ugochukwu

on

January 31, 2023

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Business
Brands

Looking beyond sponsorships and endorsements, NIL is most lucrative when activating personal brands

Whether it's through entrepreneurship, e-commerce, or content creation, there are endless opportunities for athletes to monetize their NIL and build a lasting legacy beyond their time on the field.

By

Barry Ugochukwu

on

January 26, 2023

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Brands
Business

What Is GPT-3 And How Can It Be Useful In Sport?

The role of AI and GPT-3 in sports is likely to continue to be a topic of debate. But as the technology continues to evolve and become more widely available, it's clear that it will play an increasingly important and permanent role in how sport evolves.

By

Barry Ugochukwu

on

January 18, 2023

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Athletes
Business

Audience vs. Performance, Which Is Better For Endorsements?

Money is spent on endorsements primarily because athletes have a large fan base and brands want more exposure. It is obvious that a larger fan base has greater potential to generate revenue for you as an athlete, but without good performance, you have very little chance of becoming known.

By

Barry Ugochukwu

on

December 13, 2022

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NFT
NFT

The Importance of Community Sponsorships aka Fundraisers

To raise money for their sports, athletes organize events like car washes, candy sales, raffles, t-shirt sales, junk drives, hire teams, virtual yard sales, peer-to-peer fundraising and even panhandling! Why is fundraising so critical to the athlete experience?

By

Barry Ugochukwu

on

October 28, 2022

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Business
Business

Investing And Equity May Be More Valuable Than Sponsorships And Endorsements

Too many athletes do not realize the value of investment until they retire

By

Barry Ugochukwu

on

September 25, 2022

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Business
Business

Why Smaller Audiences = Greater ROI For Brands

What advantage could owners of a smaller audience like semi-pro and NCAA athletes possibly have over professional athletes in the sense of helping brands grow? TRUST AND LOYALTY

By

Barry Ugochukwu

on

September 25, 2022

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