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Amateur and Semi-Pro athletes enjoy the highest degree of trust, loyalty, engagement and are by far the most influential.

ENJOY A HIGHER ROI WITH ATHLETES

Type

Audience

Category

Trust

Loyalty

Engagement

Influence

Mega

1 Mil+

Pro

Low-Mid

Macro

100k to 1 Mil

Amateur, Semi-Pro, Pro

Low-Mid

Micro

10k to 100k

Amateur, Semi-Pro, Pro

Very High

Nano

Up to 10k

Amateur, Semi-Pro

High

Type

Audience

Category

Trust

Loyalty

Engagement

Influence

Mega

1 Mil+

Pro

49%

Low-Mid

Macro

100k to 1 Mil

Amateur, Semi-Pro, Pro

63%

Low-Mid

Micro

10k to 100k

Amateur, Semi-Pro, Pro

71%

Very High

Nano

Up to 10k

Amateur, Semi-Pro

100%

High

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