Apr 2023

JRZY is the "credit score" for the athlete economy

Professional athletes today have more opportunities than ever before to capitalize on their skills, popularity, and influence through sponsorships and other economic ventures. However, with so many opportunities available, it can be overwhelming for athletes to know where to focus their attention and resources. That's where an economic opportunity worthiness score, similar to a credit report, could be helpful.

This score would be based on a number of factors, including an athlete's performance on the field, their potential for future success, their marketability, and their overall influence. For example, an athlete who consistently performs at a high level and has a large social media following would likely score higher than an athlete who struggles on the field and has a small following.

One benefit of this type of score is that it would allow athletes to understand their value to potential sponsors and partners. By having a clear sense of their worthiness score, athletes could better negotiate deals and ensure they are being compensated fairly for their work. Additionally, a score like this could help identify areas where an athlete could improve to increase their economic opportunities.

Another potential use for this score would be for teams and leagues to evaluate their players' economic potential. Teams could use this information to identify players who may be undervalued in terms of their economic worth, or to make decisions about which players to sign or retain based on their ability to bring in sponsorships and other economic opportunities.

Overall, an economic opportunity worthiness score could be a valuable tool for athletes looking to maximize their economic potential, as well as for teams and leagues seeking to better understand the value of their players. By taking into account factors such as performance, potential, marketability, influence, and other metrics, a score like this could help athletes and organizations make more informed decisions about their economic futures.


The JRZY Team

JRZY provides unparalleled data, insights and analysis to identify and activate the best economic opportunities for athletes, brands and consumers.