The Data Says... Tiktok Is On Fire 🔥

TikTok has created a relatable platform that allows athletes to promote who they are on and off the field. This allows new NIL and recruiting opportunities for athletes as they look to continue to use both social media and networks like Jersey Sponsor to grow their brand and mindset.

By
Madison Savarese
on
May 18, 2022
Category:
Stats And Data
TikTok is the HOTTEST social media platform in the world right now and rightfully so.

This platform has attracted all age and gender demographics because they simplified social media. They made it fast and easy to record, upload and view videos of both friends and influencers. In September 2021 they have also hit a new milestone of 1 Billion active global users!

We're seeing the trend continue with Jersey Sponsor athletes too! TikTok was the first platform to obtain a total audience reach size of 1 Million on Jersey Sponsor. Although only 1 in 4 Jersey Sponsor athletes have TikTok accounts it still accounts for the largest audience share on our platform with a reach of over 1.1 Million.

Even more telling of Tiktok's popularity with Gen Z users, Jersey Sponsor athletes are twice as likely to have a TikTok account over a Twitter account. And for our users with 75,000 followers or more, Tiktok is the most likely source of their huge followings.

Here are two awesome TikToks shared by JS athletes:

Source: Zach Yeager

JS Athlete's TikTok that's gone viral with 21.7 Million views

And another chose TikTok to address why she transferred women’s soccer programs from OU to Alabama:

Source: Mac Crone

TikTok has created a relatable platform that allows athletes to promote who they are on and off the field. This allows new NIL and recruiting opportunities for athletes as they look to continue to use both social media and networks like Jersey Sponsor to grow their brand and mindset.

We can’t wait to promote the continued growth of Jersey Sponsor athletes and their TikToks too.

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