Web3 Creates New Digital Marketing Strategies and Sponsored Content Opportunities For The Sports Industry

Today, we are seeing a rapid growth of Web3 technology in sports, with many of the top professional and collegiate teams and athletes securing deals to create and sell digital trading cards on their behalf. And the business strategy is simple; take the most marketable athletes in the world and their most significant moments, and monetize them with NFTs.

Sports media has always had major value, from multi-billion dollar broadcast deals to the billions in viewership that it gets across the top media platforms. Content has also been used as a popular marketing tool, a way to draw more engagement around major leagues with viral moments being released daily by top media brands all season. This is an effective way to stay relevant. A way to ensure that a global audience is always paying attention to what is happening around the league.

College sports organizations are no stranger to this level of success, with the Big Ten conference securing a historic broadcasting deal and top collegiate athletes getting a chance to build their image around viral moments and historic performances.

There is no doubt that social media platforms play a significant role in sports marketing. But there is also no doubt that the value lessens more and more every single day, with this method not being as effective as it always has been. One major reason being the massive spam bot problem on popular, verified profiles diminishing the experience around social media. There is also the problem that not all content gets a successful number of viewership on these platforms, with the algorithm determining what gets seen, and what gets buried. And if you are a smaller sports organization, there is a good chance that your content is getting buried. 

Web3 technology can be used to capture the attention of a younger audience with engaging content in a new, innovative way. This is an opportunity for sports organizations to have more ownership over how their content is used and seen, by turning it into digital assets used to expand their marketing and branding strategy.

Instead of just putting your content out for a global audience to see, hoping that it reaches your desired audience, this is a chance to create more exclusive, intimate experiences. By using these snackable moments as a way to tap into your community and culture. 

What we are creating is an NFT experience to improve upon traditional methods of growing your local fan base. One that is more appealing to a younger generation. This experience also creates a unique opportunity to partner with brands and businesses that are looking to expand on their Web3 efforts, by creating an experience they can really lean into and build their brand in these central markets.

We are at the early stage of this technology. The potential around it is endless. As the digital economy continues to grow, there will be a higher demand for platforms, products, software, hardware and more that support Blockchain technology. This will lead to the expected boom in the digital trading cards market. It is in the best interest of your sports organization to be early adopters in the space to maximize on market opportunities and meet the demands of next-generation consumer experiences. Most importantly to evolve with the digital renaissance taking place.

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If you are interested in learning more about how your university or conference can get involved, JRZY can help you get started, Learn More.