To raise money for their sports, athletes organize events like car washes, candy sales, raffles, t-shirt sales, junk drives, hire teams, virtual yard sales, peer-to-peer fundraising and even panhandling! Why is fundraising so critical to the athlete experience?

Web3 technology can be used to capture the attention of a younger audience with engaging content in a new, innovative way. This is an opportunity for sports organizations to have more ownership over how their content is used and seen, by turning it into digital assets used to expand their marketing and branding strategy.