Web3 technology can be used to capture the attention of a younger audience with engaging content in a new, innovative way. This is an opportunity for sports organizations to have more ownership over how their content is used and seen, by turning it into digital assets used to expand their marketing and branding strategy.
ByJermaine Douglas Moore
October 7, 2022
Institutions that exploit their power and human capital are now at great risk of their industries and business models being disrupted, and the people will benefit from it. Automated fractional ownership and decentralization is a win for society. This is why we’re building the Decentralized Athlete Playground.
We believe that by providing a proper opportunity and foundation, any athlete can easily activate the global community and use their own likeness, story, and dreams to fundraise their journey.
An athlete’s prime isn’t predetermined, and now athletes will be able to benefit from their efforts in the present instead of waiting for a window that may not align with their career trajectory.