Whether it's through entrepreneurship, e-commerce, or content creation, there are endless opportunities for athletes to monetize their NIL and build a lasting legacy beyond their time on the field.

Web3 technology can be used to capture the attention of a younger audience with engaging content in a new, innovative way. This is an opportunity for sports organizations to have more ownership over how their content is used and seen, by turning it into digital assets used to expand their marketing and branding strategy.