Fan Perspective

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Brands
Fan Perspective

If We Don't Build Arenas Without Seats, Why Do We Build Products Without Them?

US adults spent more than $8 billion on sportswear alone and sports enthusiasts spend, on average, $725 on sports each year. Any experience that doesn't include the fans is one that is flawed. Products that are easy for fans and athletes to both adopt, as well as interact with each other will present the most value in the future.

By

Issa Hall

on

November 17, 2022

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Education
Fan Perspective

WHY WE DON’T WANT CARLOS CORREA IN A DODGERS JERSEY

To offer a known former rival team MVP a spot on your team is not necessarily a rarity, but when that player played a significant role in a cheating scandal that shook the MLB and may have caused you one less ring on your finger, it’s pretty damn questionable. 

By

Liliana Ulloa

on

October 20, 2022

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