US adults spent more than $8 billion on sportswear alone and sports enthusiasts spend, on average, $725 on sports each year. Any experience that doesn't include the fans is one that is flawed. Products that are easy for fans and athletes to both adopt, as well as interact with each other will present the most value in the future.
November 17, 2022
To offer a known former rival team MVP a spot on your team is not necessarily a rarity, but when that player played a significant role in a cheating scandal that shook the MLB and may have caused you one less ring on your finger, it’s pretty damn questionable.
October 20, 2022