The Terence Crawford vs. Errol Spence fight demonstrated the significant impact a thrilling performance can have on athletes' influence.
Sophia Smith's 2 goals in the USWNT opening match gave her an over 30% increase in her total audience!
Messi has more followers than every country has people, except for China and India.
Performance data and metrics of athletes are a valuable resource that can be used for financial gain in several ways by many, and athletes are positioned to take advantage of it the most.
.png)
.png)
