Athlete Advisory for

deals
Ownership
Experiences
Protection
deals
Ownership
Experiences
Protection
deals
Ownership
Experiences
Protection
deals
Ownership
Experiences
Protection

JRZY advises athletes on sponsorships, equity, media visibility, and long-term wealth - working alongside agents and advisors for the best outcomes.

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Athletes today operate as businesses.

JRZY exists to help athletes make better decisions before, during, and after deals are signed.
What we do
Sponsorships & Deal Advisory
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JRZY supports the sourcing, evaluation, and structuring of sponsorships and brand partnerships. We advise on:
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Deal quality and alignment
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Contract terms and incentives
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Long-term value versus short-term payouts
We operate alongside existing representation and brand team.
Equity, Investments & Ownership
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JRZY advises on ownership-oriented opportunities across brands, ventures, real estate, and sports-adjacent businesses.We help keyholders understand:
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When equity makes sense
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How ownership is structured
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Where misalignment creates risk
Our focus is clarity, not volume
Experiences, Travel & Access
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Agents don’t manage experiences, JRZY does.
We advise on and coordinate strategic travel, elite environments, and curated experiences that increase visibility, proximity, and opportunity.This includes:
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Superyacht charter and brokerage-adjacent access
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High-level travel environments
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Invitation-only settings tied to brands and capital
These are not vacations.They are relationship and visibility infrastructure.
Media Curation & Brand Presence
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JRZY curates elevated media presence through private videography and strategic storytelling.This includes:
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Private shoots and behind-the-scenes coverage
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Campaign-ready visual assets
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Narrative alignment with sponsorship and ownership goals
Media is treated as leverage, not noise.
Wealth, Tax & Asset Protection Advisory
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JRZY advises on the structural side of athlete wealth.This includes guidance around:
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Advanced tax planning strategies
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Bonus depreciation and asset-based structuring
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Trusts, estate planning, and asset protection
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Business formation and governance
The goal is to protect earnings and build durable wealth.

BUILT TO LAST

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How it works
Athletes, agents, parents, or advisors reach out to discuss context, goals, and current representation.
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Step 1
Connect
Athletes, agents, parents, or advisors reach out to discuss context, goals, and current representation.
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Step 2
Advise & Support
JRZY provides advisory support around deals, experiences, media, structure, and long-term positioning.
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Step 3
Coordinate With Keyholders
We work alongside agents, parents, legal, and financial professionals increasing capacity without replacing roles.
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Step 4
Structure for the Long Term
Opportunities are evaluated and structured with protection, alignment, and longevity in mind.
Who we work with
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Athletes (including those represented by parents or family)
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Sports agents and NIL agents
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Travel planners and lifestyle professionals
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Brands and sponsors
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Advisors and intermediaries
We are collaborative by design.
Most agents focuses on  contracts, advisors handle numbers, planners handle logistics.

JRZY works in the gaps - where value is created or lost- improving decisions, reducing risk, and expanding opportunity.
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