It's Time For The NCAA To Share Revenue

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Issa Hall
September 25, 2022

With the recent news of the mega-deals of two highly regarded NCAA football coaches abruptly leaving their already lucrative positions for even better opportunities it’s time that we start asking louder… why aren’t NCAA athletes sharing revenue with their universities?

College sports are big business.

The “we cannot afford” argument just doesn’t measure up when we start to consider that FBS schools are paying over HALF A BILLION DOLLARS in dead money to coaches who are long gone from the schools.  

The “if we can’t pay everyone we shouldn’t pay anyone” argument also doesn’t pass muster, because it just isn’t applied anywhere else in modern society.  

Yes, with recent NCAA legislation allowing athletes to finally capitalize on their own NIL (name, image, likeness) it’s just allowing athletes to receive payments that aren’t even part of money that the schools receive.  

But this is basically just allowing them to have a side gig (like everyone else in the world is allowed to do) and using it to create a distraction around the reality that the exploitation of student athletes still exists.

As a society, we’re great at solving problems when facing problems that don’t always have an easy solution.  This conversation always invokes Title IX and the question of whether beginning to share revenue with college athletes would hurt female athletes or the non revenue generating sports disproportionately.

The truth is, there’s a “figure it out” element that must apply to this very scenario.  The athletes who are entitled to the revenue that they help earn are entitled to something and the burden must not be on athletes to “figure it out” while everyone else gets rich and has no incentive to kick the can down the road.

I’m sure athletes would much rather discuss how to split revenue than to hear why they cannot receive anything while watching everyone else continue to unfairly profit from their efforts with no incentive to start sharing.

How can athletes get their fair share?  Maybe it’ll require an act of the courts, or favorable legislation like the College Athletes Bill of Rights passing but the strongest way would be for athletes to band together and understand the leverage they possess as a whole.  

Issa Hall

JRZY CEO, attorney & entrepreneur applying the Mamba Mentality to Sports Tech.