July 2023

Gen Z's GOAT Paul George's Rise is due to Short Attention Spans and Social Media

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In the era of Gen Z, the concept of the Greatest of All Time (GOAT) in basketball has taken a unique turn, with Paul George being mentioned as a potential contender.

However, this raises some concerns and challenges the traditional notion of greatness. One of the primary issues is that Paul George has never won an NBA championship, unlike players such as LeBron James and Stephen Curry, who are often regarded as the epitome of greatness in the league.

The viewing habits of Gen Z are a significant contributing factor to this perception. Many of them rely on fragmented basketball content, such as highlights and short clips getting the majority of their information from TikTok and YouTube, rather than watching full games. This limited exposure can lead to a skewed understanding of a player's overall impact and performance on the court.

related: Is Street Cred Required To Be Awarded A Signature Shoe?

Gen Z's overall interest in sports is noticeably lower compared to older generations, as indicated by Morning Consult research. Their engagement with live games and televised sports is significantly lower, posing a persistent challenge for sports industry executives in the coming years. The data reveals that social media platforms have become the primary sources of sports news for Gen Z, with YouTube, Instagram, and TikTok being the top three channels. This shift in consumption habits aligns with the trend of shorter attention spans and the preference for quick, easily digestible content.

related: Kids are Quitting Sports Because They Aren't Fun, Are They Supposed To Be?

The survey targeting 1,000 U.S. Gen Zers between the ages of 13 and 25 revealed that 33% of respondents do not watch live sporting events, surpassing the figures for U.S. adults (24%) and millennials (22%). This data further highlights the disparity in sports consumption patterns across generations. With a significant portion of Gen Z not actively engaging with live sports, it becomes evident that their exposure to athletes and their performances may be limited to highlight reels and social media snippets. This fragmented viewing experience can contribute to a distorted perception of players' abilities and impact on the game.

In the case of Paul George, the confusion surrounding his recognition as a potential GOAT among Gen Z can be attributed to these shifting viewing habits. The reliance on quick highlights and social media platforms, coupled with the lower interest in traditional sports consumption, may lead to a skewed understanding of his overall performance. It becomes crucial to consider the broader context and evaluate players based on their complete body of work, including team success, championships, and contributions in critical moments.

Furthermore, the influence of signature shoes and social media presence cannot be overlooked. While Paul George's collaboration with Nike for his signature shoes has boosted his visibility, it is crucial to recognize that these factors should not be the sole determinants of greatness. There are other critical aspects, such as on-court achievements and team success, that should be considered when evaluating an athlete's legacy.

The shift in attention spans among Gen Z also plays a role in shaping their perceptions. With shorter attention spans and a preference for quick, easily digestible content, it becomes challenging to thoroughly assess a player's skills and impact. This can result in a disproportionate emphasis on highlight-reel plays rather than a comprehensive evaluation of an athlete's overall game.

True greatness in basketball should encompass not only individual skills but also team success, championships, and the ability to perform in high-pressure situations. It is crucial for Gen Z and basketball fans alike to consider a more holistic view of a player's career and achievements rather than solely relying on fragmented content and limited criteria.

It's going to take a lot more than highlights to topple Michael Jordan and LeBron James.

Issa Hall, Esq

Issa has founded multiple ventures, is an author, and founding partner of Hall & Dixon law firm, with over a decade of experience in tech and law.

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