August 2023

Dana White Chooses Greed Over Competition by Allowing The Paul Brothers to Continue Exploiting MMA Fighters

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image: MMG, CC BY 3.0; Andrius Petrucenia, CC BY-SA 2.0, via Wikimedia Commons

Boxers have been thumping World of MMA, but is it a controversial strategy or an exploit enabled by the UFC's unwillingness to create larger payouts for their fighters?

When entertainment and sports converge, the Paul brothers, Jake and Logan, have managed to carve a unique niche for themselves that blurs the lines between traditional athletics and spectacle by copying the blueprint still utilized by Floyd Mayweather by selecting lesser hand picked opponents with big names capable of generating a big payday.

An NBA player wouldn't have a dunk off with a professional dunker, they're paid too well to risk the L. Generalists competing against specialists have substantial disadvantages, but UFC fighters continue to sign up.

Somehow these fighters escape the scrutiny, especially due to their YouTubing backgrounds allowing them to flex a perception of not to be taken as serious fighters by the public. Perhaps more fascinating is their consistent victories over experienced fighters, who often hail from the MMA world.

Their foray from YouTubers into boxing has garnered immense attention, exploiting both the large paydays of boxing and the desperation of UFC fighters seeking a max payday nonexistent in the UFC.

Is it their actual boxing prowess or something more that allows them to prevail over seasoned combatants? UFC Greed.

With an audience that thrives on drama, their confrontational approach transcends traditional sportsmanship. Yet, the Paul brothers' victories underscore a deeper economic incentive - a fact they openly acknowledge. In an era where athletes are more than just players, these brothers shatter the façade of competition as they play the game to win both in and out of the ring.

Why not exploit the same thing everyone else is, including billionaire UFC bosses?

Their approach mirrors the playbook of the legendary Floyd Mayweather, who utilized spectacle to monetize his bouts and maximize his economic potential. But the larger question is whether this approach, which is unapologetically driven by economic gain, has broader implications for boxing or the UFC.

The publicity and popularity are undoubtedly great, with boxing always amidst controversy due to the numerous belts, authorities, and dying public interest.

While critics argue that such antics dilute the authenticity of sports, the Paul brothers' success demonstrates the power of understanding and harnessing their economic value within a system that sometimes treats athletes as commodities.

Why aren't more athletes open about their economic incentives to participate?

Choosing money over winning shouldn't be being treated as taboo when it's the only reason sports teams and the massive markets surrounding them exist. People are placing bets, building casinos, buying yachts, and generally not shying away from excusing competition from having anything to do with why they are involved.

related: A Better Return? Pro Sports, The S&P 500, or Real Estate?

Drawing a parallel to professional dunkers in the world of basketball, one can't help but notice the stark differences. NBA athletes are amply compensated, leading to limited interactions between them and professional dunkers.

The dichotomy begs the question: if UFC fighters were more fairly compensated, would these highly competitive fighters be as willing to enter the ring against a different discipline's athlete, risking their reputation for a financial incentive?

In a landscape where sports and entertainment are intertwined, the Paul brothers stand as a testament to the evolving nature of competition.

While purists may balk at their methods, their economic pragmatism and calculated risks are symbolic of the shifting dynamics between athletes, their economic value, and their desire to emerge victorious not just as competitors but as entrepreneurs in a complex sporting arena.

Issa Hall, Esq

Issa has founded multiple ventures, is an author, and founding partner of Hall & Dixon law firm, with over a decade of experience in tech and law.

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