March 2023

Performance > Audience when deciding where to place your efforts

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Athletic performance and having a large audience are two interrelated concepts in the world of sports. However, when it comes to importance, it can be argued that athletic performance takes precedence over having a large audience. This is because, in most cases, a large audience and endorsement deals come with winning and consistent athletic performance.

The correlation between the highest earning athletes and their success playing their sport is a testament to the importance of athletic performance. The highest earning athletes in the world, such as Cristiano Ronaldo, Lionel Messi, and LeBron James, are all top performers in their respective sports. Their consistent athletic performance has led to increased popularity, media coverage, and endorsement deals. In fact, it is often their athletic performance that attracts a large audience and endorsement deals, not the other way around.

Moreover, athletic performance is a measure of an athlete's skill, hard work, dedication, and ability to perform under pressure. An athlete who consistently performs well in their sport is not only valuable to their team but also to the sport as a whole. It is their performance that sets the standard for others and pushes the sport to new heights. A large audience and endorsement deals are simply by-products of this performance.

On the other hand, having a large audience without athletic performance is meaningless in the world of sports. An athlete with a large following but poor performance will not be successful in their sport and will eventually lose their audience and endorsement deals. This is because fans and sponsors want to associate themselves with successful athletes who can deliver results.

In addition, a large audience and endorsement deals can put undue pressure on an athlete, affecting their performance in a negative way. This pressure can lead to a focus on fame and fortune rather than the sport itself. Such athletes may become more concerned with their public image and pleasing their audience rather than improving their performance on the field or court.

In conclusion, while having a large audience and endorsement deals is undoubtedly important in the world of sports, it is the result of consistent athletic performance. Athletic performance is the foundation upon which an athlete's success, popularity, and earning potential are built. Therefore, it is crucial for athletes to focus on their performance first and foremost, as it is what truly defines them as successful athletes.

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